PERONI

HOUSE OF PERONI

This project was an influencer-led campaign with a group of leading bar mixologists and social creatives taken to Northwest Italy, where they were tasked with creating a citrus-infused Peroni cocktail. The collaboration brought together the drinks experts with a florist, Grace & Thorn, fragrance specialists from Earl of East London, and illustrator George Greaves. The innovative idea was designed to push the boundaries of traditional mixology, fusing scent, sight and taste to create something truly unique for Peroni’s audience.