Sony Xperia Z3

-Go The Distance-

Sony aimed to demonstrate that the release of their new Xperia Z3 represented a significant advancement in smartphone technology. As part of this initiative, I contributed to the development of a social media campaign designed to showcase the durability and exceptional battery life of the Z3. The campaign encouraged the public to challenge the Brownlee brothers to test the phone’s endurance by running, swimming, and cycling across the UK, attempting to outlast the Z3’s extended battery life. I was responsible for creating all edits and cut-downs for Sony's various social media platforms.