Flirty Shades of Surf

I was part of the team that developed content for the launch of Surf’s limited edition Flirty Shades of Surf bottle, which was released as a playful tie-in between the debut of the Fifty Shades book and film adaptations. Our work spanned ideation through to execution, ensuring the campaign aligned with the brand's cheeky tone while capitalizing on a major cultural moment. This included crafting engaging social and promotional assets, coordinating with PR and media teams, and contributing to the overall creative strategy that drove consumer interest and brand visibility.